1. Get up, walk out of HR, and talk to the people running operations. That’s where the money is.
2. Fix your friggin sales comp once and for all. Sales matter more than ever, and having a sales comp “system” that can get changed on a whim won’t work.
3. Take a deep look at your performance management system. Are you getting the real behaviours that you want, or is it a matter of who goes to the most meetings wins?
4. Ask not what your company can do for HR, but what HR can do for your company. You need to ask the big questions about how HR contributes to the bottom line.
5. Fell the deadwood. It’s time to get out there and chop some wood. If you have people in your organization who needed to go when times were good, that goes double now. Learn to say “bye-bye.” And do it actively.
6. Comfort the afflicted, and afflict the comfortable. That’s an old journalism phrase, but it’s applicable here. No one should be fat, dumb and happy in this economy. Your job is to wake them up. And if people are nervous, you need to calm them down. (No one said this would be easy.)
7. Listen to comp consultants who link metrics to company performance. And boot out anyone else who’s trying to sell you the comp plan du jour. When times get tough, fundamentals matter and gimmicks have to get kicked to the curb. Make sure you know the difference.
8. Let employees know what you know. Everyone gets scared when a company goes on “B” budget. They’re terrified when the “C” budget rolls around. People need reassurances when they’re appropriate, but they also need the truth.
9. Pay lots of attention to your top talent. Not every company is in a downturn. That means when your bonus plan is flying south for the winter along with your long-term plan, your top talent get roving eyes. Top talent wants to be with winners. Pay attention to them now or else start preparing their departure packets.
10. Do something. When times get tough, it’s not time to sit around and strategise yourself to death. It’s time to get up and take action. Do the things you always said were right for HR, but you never had the time. Now’s the time.

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